Chinese Market Inches Forward; Ricall, Orchard Make Moves

Chinese Market Inches Forward; Ricall, Orchard Make Moves  

Piracy is often the rule in China, especially when it comes to online, consumer-facing media.  But other areas are less prone to being ripped off, including mobile formats and B2B plays.

Just recently, music licensing marketplace Ricall announced a major deal with Ocean Butterflies International, a diversified Chinese entertainment company.  The joint venture brings the considerable Ricall catalog into China, Hong Kong, Taiwan, Malaysia, and Singapore, part of a larger globalization strategy.

Ricall, a London-based company, facilitates licensing between content owners and producers within advertising, film, and gaming.  As part of the agreement, Ocean will deliver a custom-branded version of the Ricall platform to the Chinese market.  "There is a rapidly growing demand for a quick and simple way to access music licenses in China, given the demand from advertisers and other media producers who need to use music to connect instantly with consumers in such a large and fast-moving economy," explained Li Peng, chief executive of Ocean Butterflies International.

Elsewhere, action rumbled in the Chinese mobile music market, also a more controllable arena.  On Wednesday, top independent digital distributor The Orchard announced an alliance with Shenzhen-based ZTE, a mobile manufacturer and solutions provider with deep Chinese ties.  Through subsidiary ZTE Mobile Tech Co Ltd., the pair will craft marketing and catalog deals with leading mobile providers like China Mobile, China Unicom and China Telecom, among others.

Permalink: http://www.digitalmusicnews.com/stories/013108ricall

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