SellaBand Strikes Heineken, Orchard Deals

SellaBand Strikes Heineken, Orchard Deals

Bands are typically cash-strapped and starving, and that makes it difficult to produce high-quality releases and tour.  Labels - independent or major - have traditionally offered early-stage financing, though serious sales downturns have dried that source considerably.

Against that backdrop, alternative financing vehicles have emerged.  That includes SellaBand, a concept that encourages fans to contribute funds to their favorite developing artists.  The populist approach sparked a distribution deal with Amazon UK in December, and others are now stepping forward.

Just recently, independent digital distributor The Orchard has agreed to push successfully-financed groups.  On the branding side, Heineken Netherlands has joined to sponsor SellaBand live events and compilations featuring winning acts.  SellaBand offers $10 shares on participating bands, and offers production and studio expertise once a group crosses the $50,000 threshold.

Story by news analyst Alexandra Osorio.

Permalink: http://www.digitalmusicnews.com/stories/011708sellaband

Send to a friend | Digg! Digg this! | Digg! Del.icio.us | Added by: Matt Williams (18/01/2008)

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