Sony BMG Rings Total Music Bell; Discussions Underway

Universal Music Group isn't the only major label chasing a vision of ubiquitous, bundled content access. On Tuesday, Sony BMG president of Global Digital Business & US Sales Thomas Hesse outlined a strategy that mirrors Total Music. The concept focuses on pre-packaged, subscription-based content across various devices and PCs. "Subscription becomes access," Hesse said during a keynote interview at the Digital Music Forum in New York. "We are having conversations with major carriers, handset manufacturers ... everyone."

During the discussion, Hesse loosely outlined an architecture that would bundle music within devices, and also include access to paid, a-la-carte tracks. That is part of a total access vision being echoed by other major label executives, and put into motion recently by Nokia. But onlookers question whether multi-platform, pre-packaged subscription means business, especially alongside ad-hoc, illegal consumer solutions. "Labels are holding up total access, saying this is what consumers want," commented one tech-focused chief executive. "But ultimately, consumers want to own their content."

Hesse also highlighted a shift towards innumerable digital assets, and a radically restructured sales approach. "This is all part of the bigger picture," Hesse explained. "Every single asset we create is a revenue-generating asset, and we create many more assets than we ever did."

Report by publisher Paul Resnikoff in New York.

Permalink: http://www.digitalmusicnews.com/stories/022608hesse

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