How to Use Social Media In Your Music Job SearchPosted on February 7th, 2013 by Lee Jarvis in Advice & Tips
Image by ChrisL_AK on Flickr (Creative Commons License)
The music industry is often all about networking, and in 2013 that applies to online networking as much as offline, if not more. Not only that, but often, your first impression to a potential employer may not even be the first time you meet them face to face, but from a Google search.
Social Media websites rank highly in online searches, and can reach audiences of millions. There are a number of ways you can use the services and features available on various profiles, discovery tools, blogging communities and forums to not only give yourself the best first impression, but also find useful tools for helping with your search for music jobs.
As the most popular social network out there, Facebook probably needs no introduction. However, in order to improve your chances of finding a music job, you can fine-tune your profile and habits. Consider setting up privacy filters, so that only close friends can see your personal photos (and/or die-hard sporting allegiances). Better yet, be careful about what you post. Consider what it would look like to a prospective employer or industry connection before posting. You can also join groups and begin conversations with other music industry professionals, with the aim to display your knowledge and gain advice and tips from others in your niche.
Twitter is a micro-blogging website, where your stream of posts can (and should) display your knowledge and expertise of your chosen field. The inter-connectivity of Twitter is a large part of building a following – you should dive into conversation, share links of other people’s work, congratulate others, and occasionally in between, promote your own cause, perhaps a music video or a link to your latest Music Jobs mp3 upload.
Linkedin is the one of the most professional of profiles available. It is a place to display your career experience and education background, as a way to supplement your CV. With over 200 million members in more than 200 countries and territories worldwide, it is a widely used network where employers often expect to be able to find a public profile.
Google+ is still rather tech- (and male-)centric, but there are signs that their depth of users is widening, and their overall user-base is expanding at a lightening pace. With support from the other Google-owned features of Hangouts, Youtube Videos, Shared Documents and much more, this network will continue to find ways to weave into the fabric of many industries. Similar to Facebook, you can use it to connect with individuals and businesses, and re-share and converse with them accordingly.
Your Own Blog
If you do not already have a blog of your own, then perhaps consider starting one. It can be a place to post articles and opinion pieces that you specialise in, such as servicing musical instruments or music production tips. Having a catalogue of your knowlegde and displaying your willingness to share it goes a long way with the music community, and employers can see that you are active and passionate about your chosen career.
Yes we are a social network too! Our forum is a way to connect openly with other music industry professionals, we have a database of music industry companies, and we also offer users the chance to search for and connect with other music industry freelancers in order to expand your personal network and improve your chances of finding work in the music industry.
When it comes to interview time, you can use all of the above networks and sources to research more about the company and individuals that you are meeting with. Demonstrating a knowledge and understanding of the company, the role, and the clients/customers will go a long way to help you stand out from the crowd.
Also important – don’t forget to let people know that you are looking for work. Don’t overdo it, but an occasional post/tweet such as “I’ve just updated my CV at http://my.music-jobs.com/leejarvis and am looking for work in music production” will reach out to your followers and their networks. You never know who may be reading.
Employers are paying more attention than ever to social media, so it is very important to take your personal profiles seriously, and tailor them to enhance your professional career. Using all of these tools, combined with a fully completed Music Jobs profile ensures you are well equiped for you music job search.