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Soundcloud – Music streaming, sharing, distribution… now mobile with iPhone app too.

Thursday, November 19th, 2009

SoundCloud_logo_print_small_orange_white

Soundcloud is possibly my favourite music website. I use it at least every week for a variety of music purposes. I love the clean feel of the site and the intuitive simple functions. It is such a user-friendly and well evolved website, that it is hard to believe they are just celebrating their 1st birthday. As any kind of musician, label owner, radio / podcast show host and more, Soundcloud is a great way to send and receive music, and it provides an efficient way to distribute, privately or publicly. It is becoming a hugely popular tool, and yet their friendly nature is still seen across the site. In their words, “We’re a few people who moved from Stockholm to Berlin, found some more cool people there and set up a small company to create the best dedicated music site in the world.”

Quick Facts
* SoundCloud is an online audio platform for music professionals that makes sending and receiving music simple and efficient.
* Accounts are currently only available by personal invite.
* SoundCloud is in use by many of the worlds leading electronic music producers and labels.
* Some people think of SoundCloud as an email application but for music, and with a play button.
* Founded in 2007 by Swedes Alexander Ljung and Eric Wahlforss and based in Berlin–Mitte, Germany.

How Does it Work?
The easy way I can explain, is to show you via one of their friendly videos: The Soundcloud Tour.

Sharing
Using their embeddable music player is a great way to promote your music. The code is easily found once your song and details are uploaded, and simple to paste around the web. For example, here is a recent deep house remix that I produced for UK label, Lost My Dog.

Danny Stott – Bunker (Lee Jarvis’ Secret Kelvedon Hideout Remix) (320promo) by Lee Jarvis

Personally, I find this a much easier way than directing music fans to a (now overloaded) Myspace page, plus you are able to display the payer in blogs with ease. Using the Soundcloud Facebook App is also incredibly easy, gaining further recognition for your music on a popular social networking site. Allowing DJs, tastemakers, label owners, friends and co-artists to download your music from the site does away with the need for uploading and sending links that soon expire or FTP log-ins. As the Soundcloud guys put it, ” Music is just kind of tricky to deal with over email. So, we thought we’d change that. SoundCloud is our way of doing it.”

iPhone app
What next for the Soundcloud team? Obviously, mobile markets are going to be a huge development to most of the music industry, and so that’s where they went, announcing their iPhone App last week.

soundcloud iphone

Having received endless feedback from their users, Soundcloud acted upon on of the most popular requests and have built an app allowing you to listen to your own uploaded tracks, as well those sent by people you follow, and tracks sent to your dropbox. It also lets you mark any of these as favourites, and send your tracks via email to anyone in your mobile address book.

Currently priced at €0.79 or $0.99 the app is available from the app store. Although only the first version, I’m sure they will continue to develop this the way they have the full website, and look forward to more announcements over the next year.

Lee Jarvis.

Kurran and the Wolfnotes – “Whatabitch”

Friday, October 30th, 2009

Kurran & The Wolfnotes

“Whatabitch”
Chess Club 23rd November

www.myspace.com/kurranandthewolfnotes

Kurran and the Wolfnotes debut single ‘Whatabitch’ stands as the perfect introduction to the way that this band have brought an unmistakable noughties twist to the alt-folk sound, with an playful hint of The Strokes complimenting the otherwise straight up trad-sound. With New Yorker Kurran’s faltering, heartbroken croon and textbook Isle of White Festival circa-1968 guitar jangle it’s half medieval minstrel, half basement bar sleaze.

On the subject of the title they’re quick to stress that no one’s calling anyone a bitch, and that the term is used purely in the weary expressional sense, lest the feminists gather at the gates. Kurran explains, “It might not be the most romantic title but it’s about, from a guys perspective anyway, maybe getting the shorter end of a stick. There’s always got to be one person, and in this case it’s me.”

But anyway, they’re bored of talking about how they got together and they hate explaining what their songs are about, but our wolf based icebreakers (Prime example: wolves mate facing away from each other) prompt a more enthusiastic response. So on the cusp of the release of their debut single we invite them, currently recording in a spider infested garage in North London, to ponder what the future holds.  Let’s get conceptual. What will the single they release in twenty years sound like compared to this one?

GARAGE SESSIONS

Whatabitch || Garage Sessions from Kurran and the Wolfnotes on Vimeo.

“Well it’ll be after the technological singularity, so you’ll just think of a song and you’ll hear it,” says Kurran, “But then it’s always the same, whenever technology goes too far people go back to the retro thing and we’ll be there shouting, ‘Here come the luddites!’ Just like now I guess, because after nu-rave and that, shall we say blip, fiddles are hot again, which is fine with us.”

Groans echo around the table at the emergence of the term “buzz band” but there’s a general consensus that maybe if they were doing this a few years ago people probably wouldn’t have been sitting up and paying attention. But with the re-emergence of a strong Brit-folk school the luddites become the cool kids, by doing what they do best.

While their sound may lend itself to comparison to a whole host of their contemporaries Kurran doesn’t see his band as a flash in the pan. He’s never more sincere than when he says, “I look and bands like Radiohead who have amazing discographies and I want to be able to look back in twenty years and say, ‘Yeah, every single one of these albums speaks for a part of my life’ where as now, with the hype thing people just churn out songs like… it’s fucking ridiculous. We want to spend a little bit more time on the songs we’ve got, but there’s always that pressure that once the song’s there it’s done, but we want to put the care in now when it’s important. We just want to make sure we’re proud of everything we’ve done and if that takes a little longer then that’s just how it’ll be. It’s all about the music! As original as that sounds.”

“The way I think about it,” says Kurran, “There are a few special people who get the chance to do this as their career and that’s it, that’s our goal, I want to be one of those people. It’s not about fame, it’s just to be able to play music for your whole life. It’s like when I was fifteen and heard NOFX and Rancid and I thought, ‘Woah, those guys are playing and it doesn’t look that hard, friggin sweet, I could probably do that.’ So I did!” With secret influences like that, who’s going to stop him?

Kurran and the Wolfnotes will be on the road with Ex-Lovers during October/November for a co-headline tour;

November
Sun 1st- Edinburgh, Electric Circus
Mon 2nd- Glasgow, King Tuts
Wed 4th- Nottingham, Bodega
Thurs 5th- Birmingham, Hare &  Hounds
Fri 6th- Cambridge, Portland Arms

Lost My Dog present ‘Connect’ Event at Swag Records, London

Tuesday, October 27th, 2009

Lost My Dog ‘Connect’ is an opportunity for budding DJs, producers and anybody with an interest in the dance music industry to meet and learn from some the UK finest underground House artists, alongside LMD label bosses and record shop staff.

Lost My Dog has teamed up with legendary record store Swag Records, based in Croydon, London, who have been long-time supporters of the label and who introduced artists such as Nathan Coles, Harold Heath and Nick Dare to LMD.

On the afternoon of Saturday 7th November you can hear sets from Rhythm Plate, Giom, Pete Dafeet, Nick Dare and Terry Francis as well as get their advice on music software, hardware, production tips, DJing and learn how they got their first break.

Also in attendance will be Lost My Dog label bosses Najan Ward and Ian Straker who will be giving advice on how to approach labels, things to consider if you are interested in starting your own label and all aspects of the dance music industry. And of course the hugely experienced Swag Records team will be on hand to talk to and serve up the latest hot 12”s. If you’re looking to work in the dance music industry this is a rare and free event that should definitely not be missed.

Date: Saturday 7th November 2009, 12:00 – 18:00

Location: Swag Records, 42 Station Road, West Croydon, London, CR0 2RB

DJs / Producers:
Rhythm Plate / YSE (Lost My Dog, Winding Road)
Pete Dafeet (Lost My Dog)
Giom (Lost My Dog, Aroma, Blackcherry)
Nick Dare (Lost My Dog, Reform Recordings)
Terry Francis (Fabric, Wiggle)

LMD Label Bosses:
Ian Straker
Najan Ward
Pete Dafeet

plus
Liz, Paul and the Swag Records team.

I hope some of our UK Music Jobs members can check it out!

Lee Jarvis.

(Image via Lost My Dog Records)

1234 Shoreditch Festival

Thursday, September 3rd, 2009

UK Music Jobs recently teamed up with Shoreditch Radio to do some live interviews with acts performing and attending the 1234 Festival in Shoreditch Park.

We nabbed chats with members of My Tiger My Timing and Rifle Volunteer who were enjoying the acts on display. We also managed to spend some time with Hatcham Social and Polly Scattergood as soon as they came off stage. Enjoy!

Beverley Knight – BEAUTIFUL NIGHT

Tuesday, August 11th, 2009

I’ve long been a fan of Beverley Knight since I discovered her excellent 2nd album Prodgial Sista back in 1998. Since then she’s continued to churn out solid records varying from commercial pop (working with Guy Chambers on her 2004 record ”Affirmation”) to her last release the soul/motown influenced ”Music City Soul” in 2007.

After a two year hiatus Ms Knight, arguably the UK’s finest female vocalist, is back with the first single release from her 6th studio album ”’100%”’.  The track was co- written by Beverley with multi-million selling songwriter Amanda Ghost (Beyonce, Shakira, James Blunt), and produced by hot up-and-coming London based duo The Rural (Gym Class Heroes, Beyonce)

Its a classy, up market slice of pop with Knight’s trademark powerhouse vocals resonating deeply against the infectious hook and slick production values. It deserves to do very well and get the Wonder from Wolverhampton back at the front of the pack where she belongs. Accept no limitations as the Queen of British Music is showing everyone how its done.

Beverley will also be undertaking her first UK tour in 2 years in support of 100% in November, following an exclusive sold out gig at London’s ICA on September 3 to launch the album.

Tour dates are as follows:

Thursday 3rd September –ICA, London SOLD OUT
Tuesday 3rd November – Ipswich Regent
Wednesday 4th November – Cardiff St David’s Hall
Thursday 5th November – Bristol Colston Hall
Friday 6th November – Wolverhampton Civic Hall
Sunday 8th November – Glasgow ABC
Monday 9th November – Preston Guild Hall
Tuesday 10th November – Liverpool Philharmonic
Thursday 12th November – Brighton Dome
Friday 13th November – Southampton Guild Hall
Sunday 15th November – Folkestone Leas Cliff
Monday 16th November – Norwich UEA
Tuesday 17th November – Manchester Bridgewater Hall
Thursday 19th November – Southend Cliff Pavillion
Sunday 22nd November – Sheffield City Hall
Monday 23rd November – Birmingham Symphony Hall
Tuesday 24th November – Gateshead Sage
Wednesday 7th April 2010–London Royal Albert Hall

To book call 0871 2200 260 and www.gigsandtours.com

100% is released on Hurricane Records September 14, 2009.

FM – A mini rant, Charity event, Indian Health Resort and ‘How Not to Get Ripped Off’

Monday, August 10th, 2009

Afternoon to you all.

I have to say it was a little strange not heading off to the pub last Monday for an FM. Strange but good to have a break.

The number of out of office replies I am currently getting suggests the rest of the industry is off at the moment but can I please request that there really is no need to say where you are going in your message. I don’t really want to know about those of you in Barbados, St Lucia, Thailand or Australia.

It really is quite enough just to say you’re away – for those of us without holiday plans, it’s more than enough to bear!

Despite the exodus, there is still plenty of news.

Before I update you all, I really wanted to get something off my chest. Not quite my Friday rant about the difference between the Music industry and the Record industry. But a little rant non the less.

I think we have developed Cultural ADHD.

I know we have a history in this country for building people up and then knocking them down; the reasons for which seem inexplicable to me. However, as technology continues to change the way we live our lives, it seems we have developed an insatiable appetite not only for the technology but also what we consume through it.

This year, we have the highest number of female artists nominated for a Mercury. On this basis, there is already talk that labels are no longer signing female artists as they’ve ‘had their time’. Increasingly we give a band 2 albums at best before we get entirely bored of them (or is it the case that actually the quality of music being made is actually dropping?). The proliferation of electronic bands seems to have been and gone too. And what next – folk?

Align this with our insatiable appetite for technology. Myspace is so last year, Facebook so last month – Twitter – well that’s so yesterday. Spotify – how long will the enthusiasm for that last – some say the bubble has already burst. Rightly or wrongly, I am not a big myspacer, facebooker or twitterer. As you should know, I value personal relationships – it’s the very reason for the creation of FM.

It seems to me we are so obsessed with what’s next, we don’t seem to take much stock of what’s now and make much of an effort to enjoy it. Whatever happened to letting things develop and grow – good old fashioned nurturing?

People continue to demonstrate their love of being part of something real – festivals, gigs and so on. But now some of the festivals are suffering – is that because there are too many? Yes others are selling out like Glastonbury, Bestival etc

All I know is that our ability to enjoy something for a reasonable length of time seems to be diminishing as we have greater expectations from technology and what it delivers.

That this is spilling over into the way we enjoy music I think is a real concern. I think we need to take a collective deep breath and take a little more time to enjoy what so many people have spent so much time, effort and energy into making.

OK, so now on to other things.

O2 and Nordoff-Robbins Music Therapy charity are proud to announce a one off concert, featuring unique collaborations from some of the UK’s greatest music talent at London’s most celebrated music venue, The O2.

Taking place on 11th September, O2 Rockwell in aid of Nordoff-Robbins will see influential musicians including Robert Plant and Tom Jones, sharing the stage with some of the best new talent to come out of the UK in recent times. This unique event will be a celebration of the amazing contribution that Nordoff-Robbins has made to Music Therapy and the music industry over the past 50 years.

The artists confirmed to play the event, with more to be announced, in no particular order include…

Razorlight

Tom Jones

Robert Plant

Joss Stone

Ronan Keating

Gaz Coombs & Danny Goffey (performing as Hot Rats)

Gabriella Cilmi

Beverley Knight

Lulu

Dan Gillespie Sells (The Feeling)

David Gray

… with more artists coming together to plot and plan a very special Super Group to play for one night only, and legendary collaborations amongst the other artists, it truly will be the musical spectacular of the year.

One hundred percent of proceeds from the show will be donated to Nordoff-Robbins.

Nordoff-Robbins Music Therapy has established itself as THE charity of the music industry, with support from across the globe and patron’s that include David Bowie, Coldplay, Elvis Costello, Mick Jagger, Tom Jones, George Michael, Cliff Richard, Keith Richards, Sting, Rod Stewart, and Paul Weller to name but a few. Since its inception back in 1959 when Paul Nordoff and Clive Robbins put their individual talents together for a fantastic cause that has helped millions, it has gone on to host and benefit from some fantastic events.

Nordoff-Robbins Music Therapy is the UK’s largest music therapy charity and the O2 Rockwell event is part of its celebrations marking 50 years of the Paul Nordoff and Clive Robbins collaboration. It provides over 35,000 music therapy sessions to children, young people and adults who are challenged by disability, illness or injustice, through its national centre in London and over 70 national projects. Nordoff-Robbins does not receive statutory funding and needs to raise almost £3 million a year to continue to operate.

Ticket prices for Rockwell range from £40 to £65, and further information can be found at www.o2rockwell.com.

Tickets are on sale now from the following outlets:

The O2:         www.theo2.co.uk

Kililive.com:   www.Kililive.com

Ticketline:     www.ticketline.co.uk

Stargreen:      www.stargreen.com

Gigantic :      www.gigantic.com

Now, for those of you worried about how to make money from your music, Own-it www.own-it.org are holding a free event called ‘How Not to Get Ripped Off’ as an introduction for creative businesses on how to protect and make the most of their creative work.

When: 19.08.09 at 18:30

Where: Street Lecture Theatre, London College of Communication, Elephant & Castle, London , SE1 6SB

Please visit http://www.own-it.org/events/how-not-to-get-ripped-off for details and to register

Going back briefly to holidays, I have come across a pretty spectacular resort in Goa. Now we are not a travel agent so you really do have to go through to the link and do all the necessary checks but this place does look stunning and if you think a healthy retreat but be just what you need, maybe in the New Year, then this seems like an ideal spot. You can check all of the details out here

http://www.sandawellness.com/india/main/index.html

and if you want to find out more, please contact them directly here anna@essence-communications.com

With so much covered in this mailing, I’m going to leave it at that for now but details will follow later this week of September FM events in London, Liverpool and New York.

Enjoy your week folks.

Sybil

UK Music Jobs becomes part of the Fourth Plinth Project

Friday, July 10th, 2009

Its been all over the news for the past few weeks and now members from UK Music Jobs are getting involved in the One & Other fourth plinth project in London.

Conceptualised by sculptor Antony Gormley, people from all over the UK have been invited to occupy the empty fourth plinth in Trafalgar Square, a space normally reserved for statues of Kings & Generals.  The person will become an image of themselves and a representation of the whole of humanity.

Every hour, 24 hours a day, for 100 days without a break, a different person will make the plinth all about them.  Individuals are allowed to use their alloted time as you see fit.

Lawrence Reed and his collaborative partner have composed a piece of music entitled ‘The Ebb of Acrophobia’.  Acrophobia is derived from the Greek ‘akron’ (peak) and ‘phobos’ (fear) is a fear of heights and is extremely common. Lawrence suffers with the condition so this composition is an attempt to reflect the state of mind and physical condition of the living sculpture on the plinth and, through score, signals and improvisation interpret his changing state where the outcome is largely unknown.

Lawrence has been advertising his project on UK Music Jobs and as a result a number of our musicians are heading down to take part.  Anyone is welcome to join in with the idea being that you can play without qualm or hesitation and have fun.  The pieces are instructional but in terms of guidance accuracy is not prerequisite.  All the musicians performing are reflecting the mood of the acrophobic on the plinth however the conductor will brief the orchestra 15 minutes before midday and before each new part of the composition.

For full details check out Lawrence’s website here - http://lawrencereed.com/

If you can’t make the actual event then remember you can watch the whole performance online on the One & Other website;

http://www.oneandother.co.uk/

FM – No. 10, Glasto and Lunch with Take That

Tuesday, June 30th, 2009

FM is a music industry social networking night. Or if you want the less stuffy description, drinks in a pub.

FM Stands for First Monday – so everyone knows exactly when it is (although people do sometimes still ask when the next FM is).

It’s not stuffy in any way; no badges or bossy organisers – if it was like that, we wouldn’t come!!

FM is a very relaxed get together with people from the industry, in a bar, all there to meet other people in the industry and possibly do business. And it’s totally free.

We have been running in London for just over 2 years and in the autumn of 2009, FM will go online as well as see monthly events kicking off in Liverpool and New York. As of June 2009, we have 630 people on the mailing list and generally the events attract between 10-40 people.

So much business is now done by email and online, we wanted to do things on a more personal level. There area also a number of new businesses of 1 or 2 people setting up who enjoy the chance to meet other people from the industry.

We don’t bombard you with endless emails – apart from anything we don’t have the time! FM starts from 6.30pm and runs until people go home – not always early… You can arrive early then go off to a gig or come along after – you don’t need to RSVP – just turn up.

People who come are; MANAGEMENT – LABELS – ARTISTS – PROMOTORS – PUBLISHERS – PRODUCERS – LAWYERS – ACCOUNTANTS – PR’s – PHOTOGRAPHERS – VIDEO PRODUCERS – CHARITIES – TRADE BODIES SUCH AS MMF, BPI, AIM, MPA ETC, UKI TRADE AND INVESTMENT AS WELL AS STUDENTS LOOKING FOR INTERNSHIPS

We take a break in January and August.

Evening to you all.

Hope you’ve got some serious air conditioning or large open windows to help with the heatwave we’re going to enjoy/endure this week – well done to those of you who’ve got time off and are heading to the beach!!

Last week was a busy one kicking off last Tuesday with a UK Music reception at No.10 Downing Street hosted by Sarah Brown. Whilst the heat wave officially starts this week, the weather that evening was sunny and warm enough to allow us to enjoy the Downing Street Garden. Ben Bradshaw and Feargal Sharkey addressed the guests made up of around 100 managers, labels, publishers, the live sector, music charities, composers, a very small number of artists as well as technology companies and key politicians.

I tried to find people who would be happy to join me on the trampoline in the garden….no one was brave or game enough which in hindsight was probably a good thing….

Glasto’s been and gone – sadly I wasn’t there but first hand reports are unsurprisingly glowing and from what I saw and heard, it’s easy to see why.

If you haven’t already done so but would like to have lunch with Take That, please don’t forget you can still get the last few tickets to the Nordoff Robbins Sliver Clef lunch this Friday 3rd July at the Hilton Hotel on Park Lane.

Take That are the winners of the prestigious Silver Clef Award this year and if last years event is anything to go by, it will be a wicked afternoon. Amongst other award winners who will be there on the day to receive awards are Madness, Brian Wilson and La Roux.

All proceeds go to Nordoff-Robbins Music Therapy; a charity that does incredible work but doesn’t have the exposure that perhaps it deserves.

I know times are tight at the moment but if you pull anything more than a hairy toffee out from the back of the sofa that comes close to £295, you’ve got yourself a ticket.

If you would like to attend, please contact Nordoff-Robbins directly; Rachel on 020 7371 8404 or emailrachel@nrfr.co.uk

FM will be kicking off in Liverpool in September so if you would like to attend and haven’t already been in touch, please let me know.


We’re also going all international and launching an FM in
New York this autumn too!!! If that’s something you’re interested in getting involved in, please reply and put New York in the subject line. I already have some people who will help organise the night out there but as with all get together’s, they work so much better with lots of people so please do pass this mail on to anyone you know who lives/works in the big apple. Now, I’ve just got to find a way to justify going to the big apple for that one….

The next London FM is on Monday 6th July – that’s next week and the last one before our summer break.


We’re back here

UPSTAIRS

Duke of York, 47 Rathbone St, W1T 1NW

Map here

http://maps.google.co.uk/maps?f=q&source=s_q&hl=en&geocode=&q=W1T+1NW&ie=UTF8&z=16&iwloc=A

Nearest tubes – Goodge Street or Tottenham Court Road with Oxford Street not too far.

We had a great turnout last month so hope to see as many of you again next week.

Looking forward to seeing you all there.


Sybil

sybil@fmfirstmonday.com

Ladytron Free Download – celebrating their exclusive club show at the Remix All Nighter @ Matter July 17

Wednesday, June 24th, 2009
To celebrate their only live club performance of the year at Eddy TM’s  Remix All Nighter @ Matter on July 17th, we have an awesome Vector Lovers remix of Ladytrons single Tomorrow to give away.

REMIX

ALL-NIGHTER

FRIDAY JULY 17TH 2009 @ MATTER

The O2, Peninsular Square, London, SE10 0DY

Ladytron (live)

DJ Phil Hartnoll (Orbital)

Japanese Popstars (live)

Eddy TM

Alex Metric

Punks Jump Up

Burn The Negative (live)

Matrix and Futurebound

Adv Tickets £5 from www.ticketweb.com

Doors: 10pm – 6am

Info: 020 7549 6686 | www.myspace.com/theremix |

The Remix All-Nighter returns to the heart of the matter with a dome shockingly brilliant line up of mind numbing beats, cool as f**k electro and more dancefloor joy than you could ever fit into a smile! And you know the best thing: ITS ONLY A FIVER!!

Electro-clashers Ladytron are set to storm the main stage at The Remix All Nighter on July 17 with an exclusive London show. After completing worldwide sell-out tours last year off the back of their top 40 album Velocifero, the band has now taken on songwriting duties for princess of pop Christina Aguilera. Expect glacial synths, raucous beats and a full on live festival club set. Making his triumphant return to The Remix is the legendary Phil Hartnoll. Co-founder of Orbital and one of dance music’s most influential pioneers PH is riding the crest of a monster wave with a string of summer dates including headlining the mainstage at Global Gathering with Orbital. If his last Remix performance (sold out) is anything to go buy this will be the clubnight of the year.

If that wasn’t enough there are live performances from analogue/digital terrorists The Japanese Popstars and new wave electro popsters Burn The Negative who have just released their new album ‘In The Atmosphore’. Joining them on the matter’s vibrating floor is an all star DJ cast including Alex Metric, Eddy TM, Matrix and Futuebound and Punks Jump Up.

The Remix is XFM’s only nationally broadcast specialist music show hosted by Eddy Temple-Morris. Eddy is widely regarded as the undisputed champion not just of genre-hopping but of genre-breeding, slipping enough pills into dance music’s pint until it finds itself curled up in the corner of the room, with rock’s dangly bits hanging in its mouth.

A feast of edginess, energy and sub grooves right through till dawn…

Lovebox Weekender Survey Reveals Cost of Festivals

Thursday, June 18th, 2009
Music Festival Madness

Music Festival Madness

So as we gear up to start enjoying the plethora of music festivals this summer a new survey commissioned by the Lovebox Weekender reveals how much one weekend shebang is likely to set you back.  According to the report, answered by 3,000 music festival fans, your average festival goer will spend a whopping £600 on a festival weekend.

The average cost of festivals revealed:

Travel: £100

Food: £60

Drink: £130

Clothes and camping gear: £170

Tickets: £140

The findings reveal that young female festival goers are being heavily influenced by the “Agyness Deyn/ Alexa Chung effect” and are spending a fortune on new wardrobes and designer camping gear. Considering the facilities at campsites wearing anything that costs more than £10 is madness but if you don’t mind having your D&G top sprayed with beer (and god knows what else) then obviously the recession isn’t hitting your neck of the woods. The average pre-festival spend came in at £170 boosted by a third of the female respondents (33%) who admitted spending an average of  £220 before they had even left the house, the money going on new clothes, designer wellies, waterproofs and tents to take with them for their festival weekend.

The survey suggests that festival goers are responding to the rise in costs and are now looking at events closer to home. With value for money at the forefront of their minds, 54% of regular festival goers admitted that they would be turning their backs on camping and traffic jams this year and looking for festivals within easy reach of their home whilst 70% agreed that local festivals were much better value for money.

As Tom Findlay from Groove Armada and one of the founders of Lovebox in Victoria Park comments;

“In these credit crunch times, festival goers are keen to get more bang for their buck and local festivals are a great way for them to watch live music without incurring the expense of camping and travel costs. As festival goers get older, they want to share the experience with their children and they are looking for festivals that not only showcase great bands but also provide great amusement, atmosphere and food options for the whole family. We’ve certainly addressed this at Lovebox Weekender by providing great food, fun family activities and variety of fantastic performers to cater to music lovers of all ages.”

Despite a hardcore 8% of those who answered the survey claiming to spend up to 20 hours watching bands in reality a third (32%) of festival goers have admitted that they will struggle to actually remember which bands they see due to excess alcohol. A fifth (21%) admitted they will take in less than 6 hours of music preferring instead to socialise with friends, wander around the site, and take in the atmosphere.  Over half (57%) were looking forward to having plenty to eat and drink while a vain 29% confessed that their top concern was looking good.

The Lovebox Weekender takes place in London’s Victoria Park from the 18th-19th July and includes performances from the legendary Duran Duran, N.E.R.D, Groove Armarda, Florence and the Machine, Doves, Ladyhawke and many many more. In addition to the stellar music line-up Lovebox has expanded for 2009 and will be bursting at the seams with the best new acts, performers, stage sets and special effects. Not to be missed will be the Heavenly Healing area offering festival goers some much needed relaxation, The Gaymers Tree House with its incredible view of the Gaymers Stage, The Fringe Field offering an eclectic mix of sideshows and freak shows and thelondonpaper Sourced Market ensuring hungry festival fans have an array of delicious treats to keep them going.

Matt Williams



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