Ok, I’m not entirely sure where I’m going with this one, but ride it out with me… Over the last couple of days I have received emails and feeds reminding me to vote in the US Election from people such as MTV, OM Records, and many, many more. In fact, MTV news headlines are dominated by election predictions and results.

What has all this got to do with the changing face of the music industry? Directly… nothing. Indirectly, the thing that has struck me, and that you should really think about too, is that the way that both the political parties and neutral organisations are using the internet and new media to encourage people to vote in incredible numbers. National Geographic have reported that voter turnout could be the highest since 1908!

Yes, the high voting numbers can often be born from times of despair, but I also think that this has something to do with the way that the world communicates today, and how it differs from 8 years ago. A new media marketing success can reach an unbelievable number of consumers, and it often hits a high percentage of young, affluent, responsible US citizens. These are the people who should really be concerned with their vote, and have been missing from previous elections altogether.

Viral videos have been a huge contribution to this, as they can use humour to make their point hit home with great effect.

Wassup 2008

Is viral marketing something that you can tap into for your band promotion / record label / concert venue? I think you should seriously consider the way the world communicates, and how it is evolving. While I do plan to share lot more about the changing music industry over at my personal blog, one guy who really knows what he’s talking about is Bob Baker. Head over to his blog and read a few of his wise words.

Lee.

So you want to learn a bit more about Barack Obama but can’t be bothered to read through old articles? Never fear because anti-folk musician, comic book artist, lyrical genius and Music Weekly podcast guest Jeffrey Lewis has put together a viral biography urging folk to vote Obama…

Check it out here; A Quick Biography of Barack Obama by Jeffrey Lewis

Enjoy!

LL Cool J once said “I can’t live without my radio”, but do people still have radios nowadays? Hasn’t internet broadcasting killed off Tim Westwood, Pete Tong, Tony Blackburn et al? Not quite, but you catch my drift; you certainly can live without your radio. With the vast array of gadgets and gizmos available, it got me thinking what I can’t live without. We have personal mp3 players smaller then a matchbox and phones that can email and take photos (not forgetting, make the occasional phone call).

Apple have just unveiled their new iPods, and are rumoured to be announcing the launch of the Macbook Touch in October, combining the touch screen usability of their iPod Touch and iPhone ranges with their already successful MacBook laptops. Yet more kit that we don’t need but we all want.

For us recording artists, the gadget list snowballs. Learning my basic skills on an Akai 3000XL sampler, I’ll always have a soft spot for that. Popular dance artist Monika Kruse just yesterday told DJ Magazine that her Oscar Synthesizer will never leave her side.

Maybe you’re more classical and there’s one particular instrument that you will never sell. Maybe you are an aspiring music journo and you can make do without any of this, but you still can’t do without your inspiration (and maybe a pen that’s also a voice recorder).

Finally, those crazy Latvian disc jockeys, well, they just can’t live without their DJ Sport Games, so much so that they made an official event out of it! (Thanks to The Sound Republic for the heads up on that one).

Please share what you can’t live without by adding your comments. Or even pictures of you and your beloved

Lee.