UK Music Video Awards 2012

This week sees a relatively fresh series of awards being announced, to celebrate the best in UK talent in the field of music videos. Artists, Stylists, Directors, Cinematographers and Editors who all work to create a visual masterpiece to not only accompany, but complement and enhance a song are all honoured at the UK Music Video Awards 2012.

Now in its fifth year, the MVAs have over 30 categories to award, covering huge international artists as well as up and coming talent who can show directing and production skills on a budget. This year sees nominations for artists such as Jay-Z and Kanye West, Calvin Harris, Mercury Prize Winner Alt-J, Bonobo, Plan B, Grimes, Frank Ocean, Gorillaz and many more.

The UK Music Video Awards editorial director, David Knight, says, “It’s a fascinating period for music videos as a creative medium. Technology, the internet and social media continues to change how music videos are made and how they are consumed. They are central to people’s lives again, a huge source of entertainment – and sometimes awe and wonder.”

Star videos of the nominations include M.I.A – Bad Girls and Justice – New Lands, which have both picked five nominations each this year. Lana del Rey dominates the Best Pop International category with nominations for three different videos; Blue Jeans, National Anthem and Born To Die. Similarly, last year’s Video Of The Year directors Daniels dominate the Indie Rock International category with three videos nominated; Foster the People – Houdini, Tenacious D – Rize of the Fenix and The Shins – Simple Song. Another video worth checking out is The Shoes – Time To Dance, which features Jake Gyllenhaal and was directed by previous Best Director winner Daniel Wolfe.

M.I.A – Bad Girls – director: Romain Gavras

Other directors highlighted this year at the MVAs include Romain Gavras for his videos for M.I.A – Bad Girls and Jay-Z & Kanye West – No Church in the Wild and Yoann Lemoine for Woodkid – Run Boy Run and two videos for Lana del Rey (Blue Jeans and Born to Die). Both directors have picked up multiple nominations and are both in contention for the Best Director award alongside homegrown UK directors David Wilson (David Guetta – Titanium, The Maccabees – Pelican, The Alternative Advent Calendar) and Emil Nava (Rita Ora – R.I.P., Ed Sheeran – Lego House, Paloma Faith – Picking Up The Pieces).

All in all, a whole heap of UK and international talent, which have produced some amazing pieces of work this year. As the experts decide most of the categories, there was one thrown out to the public vote: the People’s Choice Award. The UKMVAs and VEVO put nine of the UK’s biggest acts head-to-head and voting was conducted via Vevo’s facebook page – all that’s left now it to announce the winner on Thursday night.

Nominees: People’s Choice Award in association with VEVO:

Calvin Harris feat. Example – We’ll Be Coming Back – director: Saman Keshavaraz
Cheryl – Call My Name – director: Anthony Mandler
Conor Maynard feat. Ne-Yo – Turn Around – director: Colin Tilley
Emeli Sandé – My Kind Of Love – director: Dawn Shadforth
Jessie J – Domino – director: Ray Kay
Labrynth feat. Tinie Tempah – Earthquake – director: Syndrome
One Direction – Live While We’re Young – director: Vaughan Arnell
Professor Green feat. Emeli Sandé – Read All About It – director: Henry Scholfield
Rita Orah feat. Tinie Tempah – R.I.P. – director: Emil Nava

Labrynth feat. Tinie Tempah – Earthquake – director: Syndrome

The award show will take place at the Empire cinema in Leicester Square this Thursday, 8th November. For more info and to see the winners announced, go to ukmva.com

by Lee Jarvis.
Follow Lee on Twitter @leejarvis and get music jobs updates from @ukmusicjobs

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Tags: award show, David Wilson, Director, Emil Nava, Justice, Lana Del Rey, M.I.A, music video, Music Video Awards, Romain Gavras, Tinie Tempah, UKMVAs, videos, Yoann Lemoine