What is reactive music? Well, it is music that responds to it’s surrounding environment and manipulates the sound accordingly. A simple example, is whilst playing music through your iPhone, you can effect the sound with different swinging and shaking movements. Essentially, it enables you to remix songs live and create a different recording every time.

RjDj is an iPhone app and web platform operated by the team at Reality Jockey Ltd. They hope to create a buzz around reactive music and turn it into a consumer format. The startup launched its own free app last year that offers an ever-changing variety of tracks and effects. Below is a video explaining some of the options.

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Soundcloud is possibly my favourite music website. I use it at least every week for a variety of music purposes. I love the clean feel of the site and the intuitive simple functions. It is such a user-friendly and well evolved website, that it is hard to believe they are just celebrating their 1st birthday. As any kind of musician, label owner, radio / podcast show host and more, Soundcloud is a great way to send and receive music, and it provides an efficient way to distribute, privately or publicly. It is becoming a hugely popular tool, and yet their friendly nature is still seen across the site. In their words, “We’re a few people who moved from Stockholm to Berlin, found some more cool people there and set up a small company to create the best dedicated music site in the world.”

Quick Facts
* SoundCloud is an online audio platform for music professionals that makes sending and receiving music simple and efficient.
* Accounts are accessible to everyone.
* SoundCloud is in use by many of the worlds leading electronic music producers and labels.
* Some people think of SoundCloud as an email application but for music, and with a play button.
* Founded in 2007 by Swedes Alexander Ljung and Eric Wahlforss and based in Berlin–Mitte, Germany.

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