I’ve come across this great talk by a rather clever chap called Gerd Leonhard. Leonhard is a Media Futurist, which basically means he will tell you how sell your album / market your record company / become a top-earning publisher, whilst moving forward, and avoiding becoming extinct or viewed as untrustworthy by your consumers. He was filmed at this Google Tech Talk in London last month, covering topics such as the way that the internet is the biggest change to the music industry since radio, current and future predictions of social trends, and the way music may be sold online in the near future and how it will affect artists.

Anyone serious about the Music Industry really should watch this – It’s bang on the money, with his points regarding the UK Radio industry, the BPI, RIAA and many more. Plus, at just over 60 mins, it will fit nicely into your lunch break

The slideshow is also available here in a larger and clearer form, but i was focussing so much on his theories that i’d rather go out and buy his book