Lost My Dog ‘Connect’ is an opportunity for budding DJs, producers and anybody with an interest in the dance music industry to meet and learn from some the UK finest underground House artists, alongside LMD label bosses and record shop staff.

Lost My Dog has teamed up with legendary record store Swag Records, based in Croydon, London, who have been long-time supporters of the label and who introduced artists such as Nathan Coles, Harold Heath and Nick Dare to LMD.

On the afternoon of Saturday 7th November you can hear sets from Rhythm Plate, Giom, Pete Dafeet, Nick Dare and Terry Francis as well as get their advice on music software, hardware, production tips, DJing and learn how they got their first break.

Also in attendance will be Lost My Dog label bosses Najan Ward and Ian Straker who will be giving advice on how to approach labels, things to consider if you are interested in starting your own label and all aspects of the dance music industry. And of course the hugely experienced Swag Records team will be on hand to talk to and serve up the latest hot 12”s. If you’re looking to work in the dance music industry this is a rare and free event that should definitely not be missed.

Date: Saturday 7th November 2009, 12:00 – 18:00

Location: Swag Records, 42 Station Road, West Croydon, London, CR0 2RB

DJs / Producers:
Rhythm Plate / YSE (Lost My Dog, Winding Road)
Pete Dafeet (Lost My Dog)
Giom (Lost My Dog, Aroma, Blackcherry)
Nick Dare (Lost My Dog, Reform Recordings)
Terry Francis (Fabric, Wiggle)

LMD Label Bosses:
Ian Straker
Najan Ward
Pete Dafeet

plus
Liz, Paul and the Swag Records team.

I hope some of our UK Music Jobs members can check it out!

Lee Jarvis.

(Image via Lost My Dog Records)

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We offer many ways to showcase and interact here at UK Music Jobs, and I thought I’d cover a little about sharing your music around the website, as well as featuring recent music added by some of our most active members.

As well as from appearing on your profile, recently added mp3s are also featured on our front page and all the key UK Music Jobs site pages – if you contribute regularly you are more likely to attract attention and earn new fans.

The members I have featured below are all fine examples of the value of keeping your profile up to date – adding mp3s, photos, videos, press cuttings and more will make your profile easy to search and attractive to other users and employers to read. Regularly adding info and media means that I am more likely to find you in our network – next time it could be your music shared here and across the UK Music Jobs online profiles!

UK Music Jobs member: Anna Burton

Recommended Listening: And Dance (Indie)
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UK Music Jobs member: Rebecca Hayes

Recommended Listening: From my chillout album Xemplify (Chill Out)
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UK Music Jobs member: Simon James

Recommended Listening: Wait For The Summer (Rock/Pop)
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UK Music Jobs member: Mike Hawkins

Recommended Listening: Guitar+BV’s: Tell The Blues I’ve Gone – The Flip Flays (Pop)
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UK Music Jobs member: Christopher Ransome

Recommended Listening: Stay – New track with Fear No Fish…. (Rock)
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UK Music Jobs member: Sulene Fleming

Recommended Listening: Stand Up (Dance)
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UK Music Jobs member: Jason Carter

Recommended Listening: One (Flamenco)
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UK Music Jobs member: Sandra Dangelo

Recommended Listening: Sandra Dangelo songwriting singing (Electronica)
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If you would like to be featured in future UK Music Jobs blog posts, then update your profile regularly and leave a message on my profile wall (another feature that you should use for networking – look out for a future blog post!)

Lee Jarvis.

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All week we had been nervously watching the weather reports hopin’ & a prayin’ that the sun would come out to play for Lovebox last Saturday.  Thankfully it did but then so did the rain just as Florence & The Machine took to the stage.  It didn’t dampen spirits though with the enthusiastic crowd lapping up the variety of acts performing throughout the day.

We arrived at Victoria Park around 1.30pm just as 12 year old Chipmunk (ok ok so he’’s apparently 19 but he looks 12 to us) was finishing his set.  To be fair he was giving it his all despite playing to a crowd of about 10 people.  It looked very much like the main acts would be the only ones capable of dragging people away from the Relentless dance area and fairground rides.

To be honest from our perspective it was very nice to be able to sit down and relax with a few beers around the main stage area without being trampled by a sea of crazy festival goers. This definitely seemed to be the vibe with Lovebox – relaxed, fun and not too crowded early on which was great when all you wanted to do is chill out with your pals.

Up next on the main stage was VV Brown.  We love VV here at UK Music Jobs and think she deserves more credit and respect than she gets.  She’s been pummeling the festival circuit, including a stunning Glastonbury show, giving well received performances but the big problem is that while people know who she is, they don’t know her songs.  VV is evidence that without Radio 1 airplay mass audiences just aren’t going to connect with you at this level. Despite that she’s a great performer and threw herself into the set with Crying Blood (both original and excellent reggae version), L.O.V.E & current single Shark In The Water going down fantastically well with the audience.

Mr Hudson was up next and was OK if slightly underwhelming for me.  I’ve heard lots about the man and while I think he has a excellent voice and bucket loads of charisma (plus his band are tight) the songs are just a bit bland and unexciting.  He did work it though and had the crowd going so its proof enough that his kind of mainstream, uber slick pop has mass appeal.

The retro tinged sound of Rumble Strips seemed to be a perfect choice for a late afternoon main stage appearance.  The crowed had consumed enough beer in the limited sunshine to lap up the shimmery, summery guitar sounds of this interesting indie/pop band.  I do wish the lead singer would look as if he actually wanted to be there though.  Always helps.

So then came a 22 year old singer/songwriter and former performing arts teacher to inject the first bit of blinding star quality of the day.  Florence & The Machine had drawn the biggest crowd with anticipation mounting for her to deliver a set to match all the hype.  She did and then some.  Running out on stage looking stunning and clutching a glass of white wine she jumped straight into a performance rich with drama, emotion, laughs, excitement and bloody brilliant tunes!  Cosmic Love is my favourite track of the entire album and I could quite happily listen to her sing it live everyday.  The emotion and throat tightening pathos she conveys is immense for one so young.   She finished off with her rousing cover of ‘You’ve Got The Love’ which had every hand in the air and so many smiles and wafts of good vibes that I sense it won’t be long before she’s the headline act.

I always thought Duran Duran were an odd choice for a headline act so I made my way over to the Gaymer’s Stage to catch Friendly Fires.  I’m not going to say much because if you were there then you already know just how brilliant their set was.  Quite simply the best live band I’ve seen in the last five years.  Their songs are immense, gorgeous nuggets of electro/indie/pop deliciousness.  Go and see them live whenever and wherever you can. They’ll make you happy. I promise.

So that was our Saturday at Lovebox.  For a mere £46 this has to be the best, friendliest, most organised music related day out of the year.  We recommend you get yourselves along next year.

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1) Update your Music Jobs profile! I can’t stress this enough. I see lots of profiles for people who sign up, no picture, no CV, and then sit back and wait. The industry doesn’t work like that, you have to show what you can do. That includes on your profile page; scores of companies view hundreds of pages every month (stats) – make yours one of them

2) Become ACTIVE in the social communities. They really are shaping the future on so many levels, from the way people share feedback on internet radio to Obama’s US election campaign. If you are potentially going to become one of my employees, I want to know that you are serious about the industry. One way I can see this is if you comment on the big music news; it shows that you are on the ball and that you are able to form an opinion. This is a whole new dimension to networking in person, and that has always been a key to the industry. Now, I’d honestly say that BOTH are of equal importance.

3) Start a blog. A blog should be seen as an extension of your resume. It can offer proof of your knowledge and insight, as well as a way to exercise your brain and keep you on top of your game, even if you only get 10 hits a day. This article should fully convince you, and also offers start-up tips, in the form of due diligence (not as scary as it sounds), finding your true voice and beginning in ‘stealth’ mode.

4) Keep your CV up to date. There are endless websites offering helpful tips, including how to make your CV a good, readable length, a smart and original layout and even helping to explain recent layoffs and career changes. Suck at spelling and grammar? Get a friend to check it over with you.

5) Internships. Yeah, I know, working for free sucks, and maybe it shouldn’t be allowed. But to be brutally honest, supply exceeds demand in the music industry, like many of the arts. Internships should not be seen as a step down, as they can open up so many new avenues and a whole new career opportunity. Even if they don’t lead directly to a new position, your CV will look so much stronger if you have got off your butt and worked one day a week at a radio station for a few months, then you spent 6 weeks helping out at a magazine. If you’ve not had anything music related since your education (or at all), you should really think again about internships.

6) Create your own work. There has never been a better time to go Indie, and you can apply that way of thinking to any aspect of the industry. Start that record label you and your buddies have always talked about. Invest in some equipment so you can hire yourself out as a Mobile DJ. Even write your own e-book. You will be surprised where it may take you, onto remix work for other labels? A regular gig at a guy’s bar (who’s brother’s wedding you performed at)? A publishing deal or magazine column? It may take a while, but you stand a far better chance if you are out there hustling away doing your own thing. Again, it’s proof that you are dedicated.

7) Go to events. Prepared. I’ll be honest (again!), this is something that I’m slacking at. I know it is important to get out there and meet new faces, check out new technologies, swap details and then follow up, but I have been a bit rubbish over the last couple of years. Being prepared simply means spending a reasonable amount of time and money on some good business cards/ CDs/ DVDs/ Press kits. I know it will greatly improve my media and marketing base if I get out to parties, conferences and exhibitions, and that is what I’m going to start doing. Join me.

So, there you have it. Of course I’m not saying this is definitive, and results may fluctuate with the weather, but I promise that these are fundamentals on your path to success.

Lee Jarvis.

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I’ve covered a bit recently on AC/DC dropping iTunes because of Apple’s requirement to sell album tracks individually and the band’s belief that this is wrong. Well, assuming that you aren’t a rock supergroup that can strike up a great physical distribution deal, iTunes could be on your list of download sites, and using it to sell your records, possibly through a digital distributor, could be a great way to boost your digital sales. A site that has sold over 5 billion songs cannot be ignored.

For a start, no-one makes as much noise in the technology scene as Apple. Their keynotes and conferences attract huge interest and will be live-blogged a hundred times over. Even when they announce some relatively small changes to the iPods and iTunes, people are engrossed. A large number of people WORSHIP iTunes, and the brand is recognisable to millions of computer users worldwide. Additional plus sides of this instant recognition, are ease of use and trust. Unless you make it as easy as possible for people to download your music within seconds, their attention wavers, it’s the way of the Digi-world. An online store that I’ve not heard of, where I have to set up a new account, find a confirmation email and add payment details is going to be a drag to some people, whilst asking me to purchase a track from Bob-a-Job’s download store makes me think twice about my credit details being safe. It may not be the right way to think, but we are talking about the masses here.

Marketing your sounds alongside similar sounds will help to increase sales from browsing music buyers. For instance, if you make smooth, soulful grooves, then a page on your website listing your favourite artists such as D’Angelo, Erykah Badu, Maxwell and Raphael Saadiq will help fans of those stumble across your sounds. Applying this theory to iTunes, the new Genius Sidebar will list you alongside similar artists. If you are considered by to be of the same ilk when users submit their library and playlist information, then it will suggest your music to fans of these artists. It (mostly) works too. This can be a great promotion tool, and potentially reaches a huge number of fans of your style.

Where AC/DC differed, is that they have a hardcore fan base that they’ve established over 30 years of world tours. They are ‘old-school’ in that sense, so an old school physical deal and mass advertising worked for them. Most artists will not be able to follow the AC/DC route, and it would not be in your wisest interests to. To re-emphasise the point of my last post, the important thing is to be aware of these strategies and why they work. The iTunes path may or may not be the best one for your style / core group of fans / marketing abilities, again, I’m just throwing it out there for you to chew over. Selling your own CDs is another route that i will cover very soon. Being aware that all different ideas could succeed, means that you will recognise a good opportunity when you work your way into it.

Lee Jarvis

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Does it still happen? Well, no.

It may SEEM like someone gets a lucky break now and then, but trust me, that particular gig where the (insert national newspaper) reviewer pops along and likes what they hear – that’s because it’s your 1052nd gig and they are there because you’ve contacted them through the whelm of social networking sites. They checked out your UK Music Jobs profile (which is in all your signatures) before replying, which was up to date with info, press shots, new music and carefully crafted branding. Someone in their office had actually heard of you already because you are always chiming in on (insert blog) with insightful comments and linking back to your own regularly updated tour blog. Their friend had won free tickets to your last gig that you’d offered to the local radio station (along with a CD and biog for the specialist genre DJ there).

Here’s the good news, and the bit to focus on. Your career is now in YOUR hands. You don’t have to rely on the top A&R gurus listening to your tape and throwing the other 1,000 away on that particular day.

YOU record your own ideas, dreams and emotions. YOU build your fan base. YOU start your own label and YOU sell the records through YOUR website. YOU do the marketing, publishing, live performances and cost scheduling.

It’s hard, but in today’s model, it’s all very achievable. You may not get it all right first time, and you may need to research for some advice. That’s where I come in

The internet is incredible, and web 2.0 is all about providing free content. There’s hundreds of helpful blogs providing expert help and advice, here’s a few I recommend;

www.leejarvis.blogspot.com (The Digital Revolution, Music 2.0 and tips for Indies and Freelancers; we all get one free plug, don’t we?!)
New music strategies (Does what it says on the tin. Change the way you think if you want to make it in the future music industry)
Berkleemusic (Top US college with some amazing tutors, offering help on all kinds of music careers. Alumi include Quincy Jones and Herbie Hancock)

Now that you have control over you own career, go make it happen! Ooh, but before you go, leave a comment and check back soon

Lee.

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I’ve been thinking some more about my post last week, debating how much you actually earn from selling your music online these days. Coupled with the news that’s been finally weaned from Radiohead’s ‘In Rainbows’ Album and the fact that the more forthcoming Trent Reznor’s figures on Nine Inch Nails’ ‘Ghosts I-IV’ album, I thought I’d blog further on the topic of what you can earn by giving your music away.

Regarding ‘In Rainbows’,”More than three million people acquired the album,” points out Warner Chappell Music senior vice president of International Legal & Business Affairs Jane Dyball, who admits “I had doubts there was money to be made online”. That figure includes downloads sold across various retailers, and physical packages sold online and through brick-n-mortar stores, and Dyball noted that 1.75 million copies of the physical, full-priced release were shifted. The band may have decided to not give out any specific figures on sales, but that hasn’t stopped people from estimating revenue ($10m in the first week?) and average price paid per album ($5? $8?). Other companies are saying that these figures don’t allow for those who paid $0 for the album (ComScore.com), and Radiohead’s representatives then reply that those figures are inaccurate but don’t give us anything solid to go on. Despite the option of a ‘$0’ price on the official website, between October 10 and November 3 2007, ‘In Rainbows’ was still downloaded from Torrent websites to the tune of 2.3m downloads. So just about no-one can figure it all out once the Torrent numbers are thrown into the mix.

So how about Nine Inch Nails? Front man Trent Reznor must have thought it a huge success. Not only having the respect of your loyal fans and the Music Futurists out there… not only giving the old major labels an e-middle-finger… but also pocketing $1.6 million dollars in revenue in the first week. It must have been a success, as they’ve made the follow-up album ‘The Slip’ available for free download in multiple formats, all DRM-free and encourage you to “remix it, post it on your blog, and share it with strangers”. What an amazing attitude; these will surely go down in history as all-embracing album experiments. It should be right there alongside Michael Jackson being the first black artist with a video on MTV (Billie Jean, 1983). (your random fact for the day )

It wasn’t that easy though – Reznor reported earlier this year that in the two months up to January 2nd, his previous collaboration with Saul Williams consisted of 154,449 people downloading a standard quality of ‘NiggyTardust’ and just 28,322 of them paying the $5 for the higher quality version. In his blog, Reznor suggested that he was “disheartened” by the results.

So, it wasn’t the quality which drove people to illegally download via torrents. Reznor went back to the drawing board and tried a slightly different approach. He now understood the need for a physical product to help launch the album, in fact he released several variations for both CD junkies and hard-core NIN fans (the $300 Ultra-Deluxe Limited Edition of Ghosts I-IV immediately sold out its run of 2500).

At 43 years old, technically on the upper end of Generation-Y (if not Generation-X). Reznor is refreshing, and a true pioneer in his actions. Major labels may be starting to offer 360 deals for some artists, but GIVING the music away? That must be a long way off (if at all).

What would you give to have a Reznor in charge of your career? Well, maybe you can… YOU. Maybe Indies are gaining more and more advantages over the majors and you want to choose this path. If so, then this is the place to subscribe – I’ll be talking a lot more about this over the coming months.

Lee.

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