Voting, viral marketing and Music 2.0?
November 4th, 2008 by Lee JarvisPosted in Lee Jarvis, Uncategorized
Ok, I’m not entirely sure where I’m going with this one, but ride it out with me… Over the last couple of days I have received emails and feeds reminding me to vote in the US Election from people such as MTV, OM Records, and many, many more. In fact, MTV news headlines are dominated by election predictions and results.
What has all this got to do with the changing face of the music industry? Directly… nothing. Indirectly, the thing that has struck me, and that you should really think about too, is that the way that both the political parties and neutral organisations are using the internet and new media to encourage people to vote in incredible numbers. National Geographic have reported that voter turnout could be the highest since 1908!
Yes, the high voting numbers can often be born from times of despair, but I also think that this has something to do with the way that the world communicates today, and how it differs from 8 years ago. A new media marketing success can reach an unbelievable number of consumers, and it often hits a high percentage of young, affluent, responsible US citizens. These are the people who should really be concerned with their vote, and have been missing from previous elections altogether.
Viral videos have been a huge contribution to this, as they can use humour to make their point hit home with great effect.
Wassup 2008
Is viral marketing something that you can tap into for your band promotion / record label / concert venue? I think you should seriously consider the way the world communicates, and how it is evolving. While I do plan to share lot more about the changing music industry over at my personal blog, one guy who really knows what he’s talking about is Bob Baker. Head over to his blog and read a few of his wise words.
Lee.
November 4th, 2008 at 11:13 pm
This post has also found a link between voting and marketing – check this out and, again, apply it to your music strategies….
http://www.musicmarketing.com/2008/11/vote-today-and-get-something-free.html
Lee.
November 10th, 2008 at 2:32 pm
And more: How Obama Tapped Into Social Networks’ Power
http://www.nytimes.com/2008/11/10/business/media/10carr.html?partner=rssnyt&emc=rss
A great insight into how the Obama campaign really viewed new media as a huge tool in their marketing strategies.
SO SHOULD YOU!
Am I on the ball? do you disagree?
November 10th, 2008 at 9:58 pm
“The 2008 US Election will go down in history as the first political campaign to capitalise on the true power of digital communication”
http://community.brandrepublic.com/blogs/aop2008/archive/2008/11/04/the-digital-candidates-who-wins.aspx