Edmund Adeyemi

Available

I have worked in the music industry for almost 10 years as
an events manager/promoter, label manager and Dj , which has led to me meeting and being affiliated with some of the most important and relevant people in the music Industry.
Apart from my work in the music industry i also have years of experience in the fashion industry working as a digital (e-commerce/online) marketing manager with two of the most exciting brands in the fashion industry today (American Apparel & People Tree)

Events Manager / label manager
Working in the music industry for over four years as an events manager/promoter, label manager and Dj has led to me meeting some of the most important and relevant people in the Industry. This role includes -
• Hosting and managing monthly event called NONSENSE at the World famous venue - Plastic People - which promotes and is a showcase for some of the best up and coming artists and dj’s in the UK and Worldwide. Past artists at the event include Chairman Mao, Paul Pre, Fatima, Funkineven, Black Milk, Stacey Epps, Paul White, Foreign Beggars, Cherrystones, Chesca, Onra, Peanut Butter Wolf, Dam Funk, Falty Dl, Mark Ronson, Paul White and many others. Record labels have now signed a couple of artists who have featured at NONSENSE after performances at the event. We have a mailing list of about 200 artists and labels in the music industry, and a mailing list of about 800 fans.
• Hosting a weekly radio show called Mr.Wonderful’s New Jerusalem with the internet radio station Playvybz based in Brixton, in which I play music both new and old from artists around the World and in all different genres.
• Managing a website/blog called Nuts To Soup (www.nutstosoup.com) that is also used to promote events and popular modern music. The website also allows the user to listen to mixtapes and promotional tracks produced by some of the World’s most popular dj’s and artists. The website was launched 2 months ago and currently gets about 3000 hits a month mainly from the UK, USA and France.
• Working closely with some of the biggest radio dj’s in the UK including Benji B of BBC radio 1xtra and Alexander Nut of Rinse fm.
• Being approached by various venues, record labels and artists both from the UK and overseas both signed and unsigned who are willing to get their music and or events to a wider audience.
• Currently working on a musical project in the UK involving a couple of the most exciting brands from the United States in the music and fashion industry.
• Creating a compilation cd in which proceeds from the sales went to charity.
• Working closely with record labels and managers.
• Currently managing my own small independent label.




People Tree – E- Commerce Manager – 91-93 Great Eastern Street EC2A 3HZ (October 2008 – August 2009)

People Tree is the pioneer of Fair Trade fashion and has been leading the way in Fair Trade and sustainable fashion since 1991. People Tree’s covers women, men, children and baby ranges. All their products are made to the highest Fair Trade and environmental standards from start to finish.

• Manage, plan and develop People Tree’s online marketing programme and strategy to increase mail order traffic and sales.
• Work with PR and Mail order manager to develop new relationships with relevant partners.
• Managed and developed parts of the People Tree website.
• Using analytics software to monitor and study customer behaviour, using the information gathered to improve the customer shopping experience.
• Work with PR and marketing teams to ensure that all online marketing activities are in keeping with People Tree’s brand values.
• Increase traffic to the People Tree website through paid and unpaid online marketing initiatives
• Manage People Tree’s affiliate marketing campaign.
• Instigate People Tree’s online promotions and competitions.
• Manage People Tree’s e-shot programme by coordinating the writing and the compilation of the e-shots, monitoring e-mail response rates (click through rates), conversion and value of spend, and measuring e-shot effectiveness by testing different language and product positioning on the e-shot.
• Assist in the recruitment and management of online creative.
• Liaise with the merchandising manager to monitor and control stock available on the website through analysing customer purchasing behaviour.

American Apparel- UK E-Commerce Manager– 60 Wardour Street, W1
(December 2004 – March 2008)

A contemporary and fast-evolving company specialising in the sale and manufacture of jersey fashion garments. American Apparel has set standards in ethical manufacturing; being vertically integrated, and championing the rights of workers i.e. fair wages, excellent conditions and health packages.

• Devised and implemented improvements in UK operations which led to sales increases of 940%
• Laid the foundation for the American Apparel UK Online website, by setting up separate inventories, online workstations, methods for executing transactions and introducing protocols for customer service.
• Managed a team of 8-10.
Set and effectively utilised an 800,000 GBP budget, which included marketing activities, photography and shipping costs.
• Recruited staff, introduced induction and training programme.
• Ensured a secure and suitable working environment for all staff.
• Instigated logistics programme to ensure products arrived swiftly.
• Co-operated closely with Stock Management and delivery contractors.
• Worked in tandem with American head office to decide best marketing and sales strategies for the Company in the UK.
• Created Online promotion for the UK department and due to its success is now used in all American Apparel Online stores.
• Implemented various CRM strategies, including direct marketing scheme via our e-mail database, to inform our high street customers about the online store and to bring back old customers using various promotional tools, Use of web analytics software to monitor customer demographic and purchasing behaviour, that enabled us to make decisions in regards to pricing and product development.
• Worked with IT team to create Online Customer feedback programme, which allowed customers to leave feedback on our products, service and other questions they may have. This feedback was automatically sent to a customer service representative, and allowed for a speedy response to the customers query. All information from our customer feedback is stored on our database and used to further improve customer service.
• Managed uploading of web content and images.
• Scheduling and management of all photographic shoots for the UK website.
• Managed relationships with affiliate websites.
• Introduced strategic marketing activities to support and increase sales of the UK Online department including PPC, SEO and web analytics.
• Regularly liaised with UK Regional Manager to make sure the Online and Retail departments worked in harmony. Staffs from both departments were made aware of joint promotions and initiatives on a weekly basis.

Stones Throw Records, Penny in the well records, Warner, BBE, Eglo records, One handed music, XL records, Plastic People, East Village, Plan B (Brixton), American Apparel, Carhartt, Stussy, Nike, Rush Hour, Soul Jazz records, Warp

University of Bedfordshire – Luton Campus (Park square, Beds, LU1 3JU)
September 2001 – January 2005
BA Hons, Marketing.

Hendon College – (Hendon Grahame park way, Colindale, London NW9 5RA)
September 1998- July 2001
A levels: Accounting, Geography and Ancient History

Saint Aloysius School – (Hornsey Lane, Highgate London N6 5LY)
7 GCSE’S grade c and above including Mathematics, The Sciences and English

Photoshop, Dreamweaver

Yoruba
English

Are You Seeking A Full Time Position Rather Than Freelance Employment?: yes